Marketing & business made easier.

Marketing and business advice based on personal experience and the experience of other leading entrepreneurs, marketers, and industry leaders.

From quick tips to in-depth analysis my purpose is to provide you with actionable knowledge that will help you succeed.

About CJ DeGuara

I started my sales, marketing, and leadership career in the family business; a food manufacturing plant. Since then I’ve done business in Europe, the USA, and a few other countries. As a marketing consultant, I have worked worldwide with multinational brands in a broad array of industries.

I’ve had the pleasure of founding and growing a number of businesses as well as supporting others with their businesses. Now I’m laser-focused on supporting the next wave of entrepreneurs, from side-hustlers to established businesses looking to up their game.

One thing I’ve found throughout my entire career and interactions with well over 1,000 businesses I have supported is that business and marketing don’t need to be a difficult endeavor.

My goal is to share with you actionable, no-fluff advice that will help you start or grow your business. A strong work ethic is a must if you want to succeed but the truth is most of what you need to do isn’t complex.

CJ DeGuara

Marketing & Business Tips + Q&A

5 Tips to help you get found on search engines.

If you don't have one get a google business listing and optimize it with relevant search terms. Starting out focus on longer phrases like "Crescent Wedding Floral Bouquet Orlando" vs "Florist Florida" Don't waste title on things people don't search on - such as "Welcome to our website" "Best Wedding Florist [...]

5 Questions to determine if your new business has a good chance of success.

Before you invest time & money into a business find the answers to some of these questions. How saturated is the market? Is there an existing unserved (or underserved) demand? Can your target customer afford your service or product? Can you engage in this business profitably? Do you anticipate having a [...]

4 tips for picking a name for your business.

Choose a protectable name. Your business name should be something you can trademark. Visit USPTO.GOV for more information on the type of business names that qualify for protection. Ensure no other business exists with an extremely similar name, a simple Google Search & Trademark search on USPTO should help. You can [...]