If you don’t have one get a google business listing and optimize it with relevant search terms.
Starting out focus on longer phrases like “Crescent Wedding Floral Bouquet Orlando” vs “Florist Florida”
Don’t waste title on things people don’t search on – such as “Welcome to our website” “Best Wedding Florist in Chicago”
Link to important pages inside your menu, this shows search engines they are important since they have a link to them in every page.
Don’t be an island with no bridges. Links back to your sites from other websites, social media and video all help improve your chance to rank. Features in digital version of local newspapers and universities carry a lot of weight; try speaking at or sponsoring a University event for example.
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