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So far cj@cjdeguara.com has created 7 blog entries.

Differences between Vision and Mission Statement for Small Business

Do you need a Vision & Mission Statement? Yes. Countless articles discuss the differences between vision and mission statements, and they all emphasize how important both of these are for businesses, big or small. Brace yourself for a shocking revelation: it's actually okay to update or refine your vision and mission statements from time to time, especially if you're running a smaller business. Why Do Small Businesses Need a Vision & a Mission Statement? [...]

Identity bias in marketing: the powerful influence of self-perception on consumer behavior

What your customer believes about themselves determines the likelihood of them buying your product or service. Consumers are more likely to purchase products or services that align with their self-concept, values, and beliefs. There is a psychological barrier to cross when your product or service is out of alignment with your client's identity. As an example, if your target believes that they can do it alone, it is only if this belief changes that [...]

By |2023-05-05T08:00:09+00:00May 5, 2023|Uncategorized|0 Comments

5 Bite-Sized Tips for a Customer-Centric Marketing Approach

A customer-centric marketing strategy can make all the difference between your business succeeding and failing. The concept is simple: walk a mile in your customer's (or potential customer's) shoes. By focusing on understanding and meeting the needs of your customers, you can foster long-lasting relationships and drive growth. Read on for five bite-sized tips to help you gain a better understanding of your customers and lay the foundation for your customer-centric marketing strategy. Start [...]

By |2023-05-02T05:56:11+00:00May 2, 2023|Uncategorized|0 Comments

5 Reasons You Can’t Afford to Ignore AI in Marketing Anymore

  Adapt to the changing SEO game: The coming months will bring significant shifts in SEO, and mastering AI marketing tools as well as AI-enhanced search is crucial to stay in the game. Don't fall behind in the AI era; it's time to level up. Keep up with competitors: Your rivals are probably already using AI, so don't let them get the upper hand. By not embracing AI, you risk losing ground to those [...]

By |2023-05-02T06:28:49+00:00May 1, 2023|Marketing Q&A + Tips|0 Comments

5 Tips to help you get found on search engines.

If you don't have one get a google business listing and optimize it with relevant search terms. Starting out focus on longer phrases like "Crescent Wedding Floral Bouquet Orlando" vs "Florist Florida" Don't waste title on things people don't search on - such as "Welcome to our website" "Best Wedding Florist in Chicago" Link to important pages inside your menu, this shows search engines they are important since they have a link to them [...]

By |2022-11-25T17:55:41+00:00November 23, 2022|Marketing Q&A + Tips|0 Comments

5 Questions to determine if your new business has a good chance of success.

Before you invest time & money into a business find the answers to some of these questions. How saturated is the market? Is there an existing unserved (or underserved) demand? Can your target customer afford your service or product? Can you engage in this business profitably? Do you anticipate having a competitive edge? What is it?

By |2022-11-23T06:46:22+00:00November 18, 2022|Business Quick Tips, Marketing Q&A + Tips|0 Comments

4 tips for picking a name for your business.

Choose a protectable name.  Your business name should be something you can trademark. Visit USPTO.GOV  for more information on the type of business names that qualify for protection. Ensure no other business exists with an extremely similar name, a simple Google Search & Trademark search on USPTO should help. You can always add a descriptor alongside a unique business name. For example Redzel Marketing, Tesla Motors etc. Secure a good domain and claim the [...]

By |2022-11-23T06:49:33+00:00November 18, 2022|Marketing Q&A + Tips|0 Comments
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