Differences between Vision and Mission Statement for Small Business

Do you need a Vision & Mission Statement? Yes. Countless articles discuss the differences between vision and mission statements, and they all emphasize how important both of these are for businesses, big or small. Brace yourself for a shocking revelation: it's actually okay to update or refine your vision and mission statements from time to time, especially if you're running a smaller business. Why Do Small Businesses Need a Vision & a Mission Statement? [...]

By |2023-05-08T14:12:00+00:00May 8, 2023|Business Quick Tips, Marketing Q&A + Tips|0 Comments
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5 Reasons You Can’t Afford to Ignore AI in Marketing Anymore

  Adapt to the changing SEO game: The coming months will bring significant shifts in SEO, and mastering AI marketing tools as well as AI-enhanced search is crucial to stay in the game. Don't fall behind in the AI era; it's time to level up. Keep up with competitors: Your rivals are probably already using AI, so don't let them get the upper hand. By not embracing AI, you risk losing ground to those [...]

By |2023-05-02T06:28:49+00:00May 1, 2023|Marketing Q&A + Tips|0 Comments
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5 Tips to help you get found on search engines.

If you don't have one get a google business listing and optimize it with relevant search terms. Starting out focus on longer phrases like "Crescent Wedding Floral Bouquet Orlando" vs "Florist Florida" Don't waste title on things people don't search on - such as "Welcome to our website" "Best Wedding Florist in Chicago" Link to important pages inside your menu, this shows search engines they are important since they have a link to them [...]

By |2022-11-25T17:55:41+00:00November 23, 2022|Marketing Q&A + Tips|0 Comments
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5 Questions to determine if your new business has a good chance of success.

Before you invest time & money into a business find the answers to some of these questions. How saturated is the market? Is there an existing unserved (or underserved) demand? Can your target customer afford your service or product? Can you engage in this business profitably? Do you anticipate having a competitive edge? What is it?

By |2022-11-23T06:46:22+00:00November 18, 2022|Business Quick Tips, Marketing Q&A + Tips|0 Comments
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4 tips for picking a name for your business.

Choose a protectable name.  Your business name should be something you can trademark. Visit USPTO.GOV  for more information on the type of business names that qualify for protection. Ensure no other business exists with an extremely similar name, a simple Google Search & Trademark search on USPTO should help. You can always add a descriptor alongside a unique business name. For example Redzel Marketing, Tesla Motors etc. Secure a good domain and claim the [...]

By |2022-11-23T06:49:33+00:00November 18, 2022|Marketing Q&A + Tips|0 Comments
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