What your customer believes about themselves determines the likelihood of them buying your product or service. Consumers are more likely to purchase products or services that align with their self-concept, values, and beliefs. There is a psychological barrier to cross when your product or service is out of alignment with your client's identity. As an example, if your target believes that they can do it alone, it is only if this belief changes that [...]

A customer-centric marketing strategy can make all the difference between your business succeeding and failing. The concept is simple: walk a mile in your customer's (or potential customer's) shoes. By focusing on understanding and meeting the needs of your customers, you can foster long-lasting relationships and drive growth. Read on for five bite-sized tips to help you gain a better understanding of your customers and lay the foundation for your customer-centric marketing strategy. Start [...]