Findings

Risk: a situation involving exposure to danger or loss. Perspective: a particular attitude toward or way of regarding something. You’ve heard it before, 90% of startups fail, while that isn’t totally accurate many startups do fail and it takes optimism, self-confidence, resilience and a whole lot of hard work not …

Self-confidence: a feeling of trust in one’s abilities, qualities, and judgment. The difference between hubris and healthy self-confidence often comes down to your ability to pull it off. When you’re sure you can, the only question left is: Why not? Now imagine toiling away in someone else’s enterprise when you’re …

Nurture: care for and encourage the growth or development of (entrepreneurial spirit). We chose the word nurture to group entrepreneurs that started businesses because they were influenced by others in some way. Parents were one of the most common reasons why people were more likely to have a strong entrepreneurial …

Circumstance: a fact or condition connected with or relevant to an event or action, such as starting a business. Many like to call themselves accidental entrepreneurs, people that started a business due to circumstance are actually much more common than we expected. It is important to note that circumstance alone …

Autonomy – Freedom, Self-Rule, Self-Determination, Uncontrolled, Independence.Autonomy has been used as a grouping for generally similar motivations. The definition used: Freedom from external control or influence; independence. This reason why people start businesses should come as no surprise to anyone with an entrepreneurial spirit. What we found interesting was that some …

Identity: the fact of being who or what a person or thing is. To be and to become, “I think therefore, I am.” René Descartes. Who I wanted to be and what I wanted to achieve. Would my life’s work make me proud? Either creating an identity to be proud …

Sometimes a brand comes along and embodies the meaning of change, that brand of course is Apple. We felt it only reasonable to quote one of their famous ads.  “Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who …

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